Product Line Expansion
Full Steam Coffee www.fullsteam.com
Original Product Line of Whole Bean Coffee
The Ask?
Offer a convenient alternative to suit a different segment of our consumer base, while keeping the product quality.
The original product line of Whole Bean Coffee.
This product was created for coffee lovers who seek out premium arabica beans that are Organic, Fair Trade and Kosher certified.
Expanded Product Line to include Ground Coffee
The Answer?
Create a new format of Full Steam Coffee of Ground Coffee in a smaller but equally eye catching bag.
We chose new packaging material that had a sexy gloss finish to it, that made our already-colourful bags pop even more! Who is it for? Consumers who still want premium coffee but are seeking convenience with their coffee routine.
The Result?
Our loyal Full Steam Coffee consumers loved the new packaging! Our ground bags have sold very well and customers will often bundle Whole Bean Bags and Ground Bags. The colourful bags are also ideal for gifts for various holidays, from Christmas to Valentine's Day, to Easter, St. Patty's and Pride Month.